EMA Lunch & Learn - Data Transparency as a Competitive Advantage
Individuals have a vested interest in their digital identity, and their privacy, property, and reputation. Organizations have a vested interest in innovation and profit. In marketing, the intersection of these two conflicting ideas can be a challenge. Join the Emerald Marketing Association as we host Big Data expert, Kord Davis. Davis is an analyst for Gigaom Research, and the author of Ethics of Big Data. His talk will explore the relationship between business, data, and ethics and outline key steps to build trust, deeper brand loyalty, and a sustainable competitive advantage through transparency in your data handling practice.
Date and Time
Wednesday Nov 12, 2014
11:45 AM - 1:00 PM PST
11/12/2014 11:30am-1:00pm
Location
Valley River Inn 1000 Valley River Drive Eugene, OR 97401
Fees/Admission
$40 non-members, $20 members, $15 students (with ID) - lunch included
Website
Contact Information
Leah Rosin
541-554-1828 (mobile)
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