Small Business Solutions Hub

Scalable Strategies for SEO and Social Media
Friday, May 19th, 11:30 AM - 1:00 PM
Hybrid Format: In-person and virtual attendees welcome!

For both the business that has a full-scale marketing department, as well as the startup with no marketing budget, your business could always use a boost. Help people find you - or find you first - with scalable digital marketing strategies in search engine optimization and social media. Hear from experts how you can stand out, remain competitive, and increase traffic to your small business. Find easy-to-understand, easy-to-implement tools and tips for SEO and social media marketing success.

Program Speakers:

Social Media Marketing:
Lauren Short
Creative Director
Highlite Agency

Lauren Short was born and raised in Eugene and moved up to Portland immediately after graduating from the University of Oregon with a degree in Journalism. Her schooling occurred during the rise of social media, and Lauren learned how to implement digital marketing into strategic campaigns at an early age. Throughout all the fun and interesting careers Lauren has had in the past, social media has been a pivotal tool to connect with audiences in each industry. Lauren is very skilled in community development, navigating shadow bans, and reputation management on digital platforms. Her other marketing passions lie in photography, design, and event planning.

Highlite is proud to be a woman owned and operated business that is a notable advocate for the LGBTQ+ community. Highlite is the second business to register with Oregon Pride in Business in Eugene, and is the only marketing agency in the area with this affiliation.


Search Engine Optimization:
Chris Hayes
Chief Strategy Officer
Ruby Porter Marketing & Design | Partnered Solutions IT

Chris Hayes is a jack of all trades at Ruby Porter Marketing & Design. Using his bachelor’s degree in Political Science, he has worked as a content creator, editor, paid advertising specialist, an advisor, a designer, and client care specialist. With 9 years in Marketing, he has a wealth of knowledge that he brings to every client project and still finds new and exciting wrinkles in his field.