SMALL BUSINESS SOLUTIONS HUB
\nSEO and Social Media in Practice: Tools\, Trends\, and Takeaways\n

Join the Springfield Chamber for \;our final Small Business Solutions Hub program of the year! After a brief networking lunch\, two of our Hub \;experts will present on SEO and social media\, offering essential information in the digital marketing realm for businesses of any size. Whether you have a marketing team\, \;do it all yourself\, or anything in between\, this is a program you can'\;t afford to miss.

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Evolving SEO
\nThe internet evolves quickly\, and the importance of Search Engine Optimization (SEO) has continued to evolve with it. We are all in yet another \;transitional time\, as our websites are now being cited from major players like ChatGPT\, Gemini\, and Perplexity. In the digital-first world we live in today\, SEO should not be thought of as \;optional\, but utilized to ensure you have the visibility you need to attract the right audience and customers. \;Learn a few DIY tips and tricks from our expert to help with your website rankings\, as well as a broad overview of things that happen behind-the-scenes with the rise of AI search. \;

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Presenter: Rob Reilly
\nMixed Handed Branding
\nAfter graduating with a degree in design and advertising from Iowa State\, Rob left his homeland of Iowa for the PNW\, landing first in an advertising role at The Seattle Weekly. From there he worked in higher education\, advising college media at the University of Hawaii\, then at the University of Oregon\, until it finally came time to build the unique\, client-focused creative branding and marketing company he&rsquo\;d always dreamed of. In March of 2019\, Mixed Handed Branding was born. Rob loves generating creative\, results-driven solutions for businesses that are ready to grow and then seeing \;them realize that growth\, continuing to collaborate with clients as their brands evolve. \;

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Authentic Social Media \;\n\n

With the ocean of choices for social \;media platforms and communications\, how is a small business supposed to navigate this ever-changing space? \;Understanding how AI has changed consumers'\; interactions with social media and how authenticity \;has become valued over reach are vital in moving forward online. We'\;ll discuss how consumers'\; values and behaviors have shifted in social media spaces\, and how businesses can make intentional choices for their brands without being overwhelmed by the range of options. \;
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Presenter: Dr. Noelle Nelson
\nInsights Research Lab - University of Oregon Lundquist College of Business
\nNoelle is a professor of marketing in the Lundquist College of Business at the University of Oregon\, where her research has examined many aspects of consumer behavior\, from logo design to online review impressions. She is also the director of the college'\;s Insights Research Lab (IRL)\, which serves the needs of academic researchers\, local businesses\, and nonprofits with cutting-edge research methodologies and access to research participants. Noelle'\;s marketing consulting firm\, Nelson Analytics\, LLC\, partners closely with IRL to help solve measurement and consumer-related problems.\n\n

\nCan'\;t make it to the Chamber for this program? Click the Register button and join us online.
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