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DTSTART:20170308T194500Z
DTEND:20170308T210000Z
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SUMMARY:ReStore: The Story of a Total Brand Reset
DESCRIPTION:"What am I supposed to tell people about my brand? I don't know what to say." It's the most common complaint of both for-profit and nonprofit organizations alike.\n\n\n\nIn an increasingly complex world of content\, the mobile web\, and social media  but where word-of-mouth still reigns supreme   people are finally understanding that their brand in words and ideas (strategy) means much more than what a logo can express.\n\n\n\nThrough the unique lens of his Brand SpectrumSM model\, Jason Halstead of Portland's Gist Brands will outline and highlight the brand strategy and articulation process he led for Portland Metro's Habitat for Humanity ReStore\, a system of donation-based home improvement outlets. And he'll tell you the key breakthrough insights and moments of clarity that gave this legacy organization a new voice and understanding of itself\, setting it on a trajectory of 20% year-on-year sales growth\, with the goal of doubling both its sales and retail footprint.
X-ALT-DESC;FMTTYPE=text/html:&ldquo\;What am I supposed to tell people about my brand? I don&rsquo\;t know what to say.&rdquo\; It&rsquo\;s the most common complaint of both for-profit and nonprofit organizations alike.<br />\n<br />\nIn an increasingly complex world of content\, the mobile web\, and social media&mdash\;&ndash\;but where word-of-mouth still reigns supreme &mdash\; people are finally understanding that their brand in words and ideas (strategy) means much more than what a logo can express.<br />\n<br />\nThrough the unique lens of his Brand SpectrumSM model\, Jason Halstead of Portland&rsquo\;s Gist Brands will outline and highlight the brand strategy and articulation process he led for Portland Metro&rsquo\;s Habitat for Humanity ReStore\, a system of donation-based home improvement outlets. And he&rsquo\;ll tell you the key breakthrough insights and moments of clarity that gave this legacy organization a new voice and understanding of itself\, setting it on a trajectory of 20% year-on-year sales growth\, with the goal of doubling both its sales and retail footprint.
LOCATION:Valley River Inn 1000 Valley River Way Eugene\, OR 97401
UID:e.1712.8320
SEQUENCE:3
DTSTAMP:20260921T043512Z
URL:https://business.springfield-chamber.org/events/details/restore-the-story-of-a-total-brand-reset-8320
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